The Cleantech marketing agency of choice.
Marketing Strategy for Systems That Automate Industry.
From robotics to building automation, the future runs on precision. We help commercial automation firms translate technical complexity into clear positioning, measurable demand, and stronger customer relationships.
The Direct Challenge:
• Automation firms often lead with specs. Not strategy. This leaves buyers unclear on value.
• Integrators and system designers struggle to differentiate in a crowded, price-driven market.
• Engineering-led organizations face long sales cycles and low brand visibility between bids.
• Complex offerings require multi-stakeholder buy-in — operations, finance, IT, and maintenance — but messages rarely align across roles.
• Many teams rely on referrals or legacy accounts rather than a repeatable demand-generation system.
The Direct Strategy:
• Clarify your unique positioning and move from custom integrator to systems partner.
• Build marketing that speaks to both engineers and executives.
• Use case-driven storytelling to show ROI, safety, and efficiency gains.
• Blend print, digital, and outbound channels to sustain visibility during long buying cycles.
• Develop sales tools that simplify the technical narrative and build internal consensus.
• Align marketing and sales messaging around measurable business outcomes and not just specs.
Who We Work With:
• Industrial automation integrators and distributors
• Controls and instrumentation firms
• Building automation and facility systems providers
• Robotics and motion control companies
• PLC, HMI, and SCADA solution providers
• Energy management and smart infrastructure firms
“Eric brought structure, clarity, and a sharper story that helped us communicate our vision and traction to serious investors. He’s a strategic thinker, a clean designer, and a true partner. Highly recommend for any business raising capital or repositioning their brand.”
Ross Sloane — President & CEO — GREC® (Global Renewable Energy Consultants)
Build your next wave of demand.
Apply to our 90-day pilot to add $100K+ in net-new pipeline—at 17x ROI and unsuck your marketing.
Join our Real Direct B2B 90-Day Pilot Program built specifically for commercial companies from manufacturing to real estate, who are ready to go from commodity to category leader.
Apply today to clarify your message and USP, secure quick sales wins and increase your brand’s awareness.
Only 7 Pilot Spots Available.
Pilot Deliverables:
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