About us

Real Direct B2B is the brainchild of Eric Schlau—marketing copywriter and strategist based out of Greensboro, NC.

We exist for one reason: to help B2B companies stop wasting time on strategy that looks good on paper but dies in the real world. Our work cuts through noise, aligns sales and marketing, and puts revenue on the board—fast.

Eric built Real Direct B2B after years in industrial, distribution, and service markets, watching too many businesses get trapped in the “idea” stage while competitors quietly took their customers. He combined the discipline of direct marketing with modern sales enablement and AI tools. A model that makes marketing messaging a warm call because it speaks the language of the customer and client so well.

We work best with business owners and leaders who value straight talk, decisive action and measurable growth. If you’re tired of the nonsensical fluff, you’ve come to the right place.

Most strategy sucks. Yours doesn’t have to.